A previous article looked at this in general terms with regard to a start up cleaning company. This article will concentrate on a strategy for an established company to follow along with if it desires to be even more successful and continue expanding into the future.
The nature of cleaning is changing and the criteria companies use to choose their cleaners is also changing. Little by little, companies are realizing that it is more economical and administratively easier to look for a cleaning company that can meet all their cleaning requirements.
Very few cleaning companies are able to do this or have wanted to do so before. They have selected to focus on a particular specialism and develop that. So we have firms that are office cleaners, carpet cleaners, window cleaners, stone cleaners, kitchen cleaners, and ventilation duct cleaners to mention but a few. Each of these builds up their own certain client base and their only way of growing is to expand their area of coverage. Numerous cleaning companies are reluctant to do this and consequently their potential for growth is limited. A large proportion of these companies are run by a single person who’s very happy to restrict themselves to a physically manageable area and manage a finite number of clients. Nevertheless if you own and operate a company or want to start a cleaning company that has wider visions then you have a chance to make the most of the changing market place.
The medium and larger sized companies and corporations are currently starting to search for cleaning companies which can provide them with all the cleaning services they require. From the simple and straightforward office cleaning on a daily basis to the six monthly or yearly cleaning of their ventilation ducts. If the cleaning company wishes to take advantage of this and get corporate clients then it must expand its areas of expertise. If the financial burden of doing this is too great for the company to bear then the alternative is to look for other firms who specialise in these various areas and work together either as partnerships or sub-contract out these fields of specialist cleaning. Sub-contracting has its pitfalls and to a big extent should be avoided if possible but it is a way into this new market place till you can develop your own expertise.
Companies working together in some type of partnership who share the same goals is a better solution but eventually it is better if your own company can develop within these numerous areas and then you have full control without the concern and constant anxiety of being ‘let down’. Become an expert in carpet cleaning, window cleaning, deep cleaning of commercial kitchens and ventilation duct cleaning. That way you are able to offer your prospective clients the full cleaning package, increase your turnover and continue to grow.
The Control Room of the Coal Cleaning Plant at the Virginia-Pocahontas Coal Company Mine #4 near Richlands, Virginia the Equipment Monitors the Conveyor Belts Carrying the Coal and the Screens Used to Separate It Into Different Categories 04/1974
Image by The U.S. National Archives
Original Caption: The Control Room of the Coal Cleaning Plant at the Virginia-Pocahontas Coal Company Mine #4 near Richlands, Virginia the Equipment Monitors the Conveyor Belts Carrying the Coal and the Screens Used to Separate It Into Different Categories 04/1974
U.S. National Archives’ Local Identifier: 412-DA-13932
Photographer: Corn, Jack, 1929-
Richlands (Tazewell county, Virginia, United States) inhabited place
Environmental Protection Agency
Persistent URL: catalog.archives.gov/id/556384
Repository: Still Picture Records Section, Special Media Archives Services Division (NWCS-S), National Archives at College Park, 8601 Adelphi Road, College Park, MD, 20740-6001.
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